At a time when digital downloads have changed the music business entirely, major record labels ineffective and/or barely surviving and radio no  longer the major focus, internet marketing and personal artist development are paramount in achieving success.

This first-ever MusicProshollywood.com website offers not only free information to both beginner and advanced, but access to a series of online classes, evaluations of songs and productions as well as direct personal contact with Kershenbaum. Whether producer, songwriter, performer, musician, this is an up-to-the-minute system, not seen before, to help both the new and experienced latch on to the new and complicated record business paradigm.

Kershenbaum takes on artist development, singles, the studio, the songs, the image, the marketing of artists in an academic but uncomplicated and friendly manner providing many personal tips, industry secrets and standards, minus the rules of the old record business structure.